“Everyone has a sustainability story to tell. But in the race to prove their impact, many companies put their story before their strategy.”

As ESG is increasingly becoming the law of the land in markets around the world, companies need to focus less on looking better and more on being better if they are going to contribute to driving true systemic change.

“In the world of sustainability, honesty gets you much further than perfection.”

Check out this Forbes Business Council article by Uplift CEO, Corinne Graper, and practical ways you can keep your strategy ahead of your story.

Read the Article: Here