Insights

A collection of insights, case studies, and issue briefs to assist you in your CSR and sustainability journey. 

Corinne Graper Corinne Graper

Can't Buy Me Love: What are Companies Actually Doing to Advance the Rights of the LGBTQ+ Community?

A month that is supposed to represent the ongoing fight for the rights and representation of the LGBTQ+ community has become conflated with rainbow capitalism and performative activism. Targeted LGBTQ+ marketing increased in the early 2000s in an attempt to target ‘the pink economy,’ the collective purchasing power of the LBGTQ+ community valued at nearly $300 billion in the U.S. alone.

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