Client:

Publicly-held tech and social media company.

Opportunity:

A leading social media platform wanted to differentiate itself from its peers in the space of mental well-being. The company has made significant, long-term investments in the mental health space and wanted to grow awareness of its work, deepen partnerships, and engage key thought leaders and policymakers to drive collaborative action.

Solution:

Uplift developed a comprehensive strategy to engage key stakeholders, including a high-profile, interactive thought leadership event during Mental Health Month in the nation’s capital to kick off the inaugural White House Mental Health Youth Action Forum. This event highlighted the company’s investment in mental health and amplified the work of nonprofit partners while serving as a strong debut for engaging more heavily with thought leaders in the mental health space moving forward.

Outcomes:

Provided space for young people and mental health advocates from across the country to connect around the critical work being advanced in the mental health and emotional wellbeing space.
Shared the company’s commitment to mental health and announced support for the Restoring Hope for Mental Health and Well-being Act (H.R. 7666) in front of an audience of 300+ thought leaders and policymakers.
Generated positive media coverage including in Forbes and strong social media engagement.
Strengthened partnerships with key stakeholders and positioned the company as a leader in mental health advocacy.